What is the Value Proposition of Twitter?

What is the Value Proposition of Twitter?

Answer specific questions posed about Twitter:
Instructions for Twitter
Please answer these Questions in MS-Word. The length of each answer is up to
you—about 1 page. Number your answers and begin a new page for each Question.
Organize your thoughts with proper paragraph structure.
Additional Information: At the time of the case, Twitter was “burning through” about
$500 million per year (in operating expense).
While you can use reasonable, quick online research (e.g. to find out roughly what
people pay for subscriptions to other sites, or what advertiser pay for mobile ads) you
should stay in the time of the case, i.e. You do not know that Mark Zuckerberg paid
$19 Bn for Snapchat™.
Please answer 3 questions below
1. What is the Value Proposition of Twitter?

2. Identify and assess all possible Revenue Streams, with a rough estimate of the
likely payoff of each. State your assumptions and test what happens if your
assumptions are wrong.

3. Make a recommendation as to which Revenue Stream or combination of
Streams are likely to be most feasible to implement.

10 – points for “correct” answers
5 – points for demonstrating critical thinking (why something is true when a principle
may not hold)
5 – points for well-written answers in cogent business style

1. What is the Value Proposition of Twitter?
Shows understanding of Value Proposition distinct from " Customer's Perception of
Value". Demonstrates an understanding of the complexity of the Value Proposition for
Twitter
2. Identify and assess all possible Revenue Streams, with a rough estimate
of the likely payoff of each. State your assumptions and test what
happens if your assumptions are wrong.
Identifies Revenue Streams shown in the case, and makes a reasonable estimate as to
payoff of each. Comes up with at least 2 additional revenue streams not mentioned in
the case, with payoff estimate.
The correct form for estimating payoffs from each Revenue Stream is to clearly state
your assumptions, and then write: " If x percent of y segment pays $z per month, then
the annual revenue would be about $aaa. However, if they only achieved bb percent
of the Segment, the payoff could be as low as $ccc."

3. Make a recommendation as to which Revenue Stream or combination of
Streams are likely to be most feasible to implement.
Feasible recommendation for how to reach $500 m in recurring revenue. Takes into
account willingness to pay and substitute goods.

The reference I found: http://news.rapgenius.com/Twitter-ipo-filing-annotated
http://multicodecjukebox.blogspot.com/2009/06/twitters-value-proposition.html
Review of Twitter’s Revenue Streams
http://www.ibtimes.com/twitters-hidden-revenue-stream-how-social-media-firm-
plans-turn-every-tweet-we-post-everything-we
http://www.thestreet.com/story/12021585/1/the-deal-twitter-sets-up-revenue-
streams-prior-to-IPO-ftw.html
if you find other sources better than I provide

above please use and cite at the end of the paper.

ANSWER.

PAPER DETAILS
Academic LevelCollege (3-4 years: Junior, Senior)
Subject AreaMarketing
Paper Type Case study
Number of Pages3 Page(s)/825 words
Sources6
Paper FormatMLA
SpacingDouble spaced
Loader Loading...
EAD Logo Taking too long?
Reload Reload document
| Open Open in new tab

https://termpapersmarket.com/wp-content/uploads/2018/11/tpm-01.png

×