What do you think was the main reason for iPhone’s success in America? 2. With tough competition from Nokia, HTC and Blackberry, do you think iPhone is as successful in Europe as in America? Why or why not?

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Questions [5+5+5+5=20 marks]
Answer the following questions related to the case study in no more than two double-spaced pages of text. Include the aforementioned cover page at the beginning and a page of references at the end which would make the total number of pages four. Up to two additional pages of optional exhibits, which would be placed before the reference page and bring the total possible number of pages to six, may be included if desired (not simply more explanatory text though), but an explanation would need to be included in the body of the paper to indicate to the reader what each exhibit means and why it is relevant. Include at least two references in addition to the textbook and the case study itself (NO Wikipedia references may be used in university level assignments).
1. What do you think was the main reason for iPhone’s success in America? 2. With tough competition from Nokia, HTC and Blackberry, do you think iPhone is as successful in Europe as in America? Why or why not? 3. Help Apple to formulate a strategy and a marketing plan for Europe. Recall that the traditional 4 P’s of the marketing mix are product, price, place and promotion and the newer 7 P’s of marketing can be found here: http://www.entrepreneur.com/article/70824 – address all 7 of the P’s in your marketing plan. You can also find a great deal of information about the Ps of marketing on the internet. 4. Do you think Apple’s superior technology is helping it to achieve market shares? Discuss


ANSWER.

PAPER DETAILS
Academic LevelMaster’s
Subject AreaBusiness Studies
Paper Type Case study
Number of Pages2 Page(s)/550 words
Sources0
Paper FormatAPA
SpacingDouble spaced

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