Identify and explain the marketing communication process
This report will include 4 parts only
The first part is:
Identify and explain the marketing communication process.
Describe what message is being sent to the target market.
What is your sales idea or proposition that you would like to
communicate to the public/consumers?
The photo below will show you the steps
And you must write a detailed explanation for my product
in each step
The photo above and below is an example for Kuwait
I want you to do the same but instead, for each step from
For the 7 steps write a paragraph.
There are seven steps as shown above
And I want you to write the seven steps in different
paragraphs with detailed explanation
The Second Part of The Report is
The second part is that you write 4 different paragraphs
about different promotional methods for 6 months period.
For example, a paragraph about Instagram writes that every
a month from November till April I post pictures about my
product and what are my new products and more.
In another paragraph about Twitter, write that monthly from
November till April I post tweets on Twitter and I answer my
client questions and make up an explanation, please
Another paragraph about the radio, for example, that not
every month there is an advertisement for my business in
the radio, every 2 months and explain more
Another paragraph is about my website, that every 2 months
I update my website by including pictures and much more
things please explain more.
November December January February March April
Instagram X X X X X X
Twitter X X X X X X
Radio X X X
Website X X X
The table below shows the promotions and the period that I
The Third Part of The Report is
My classmates and me did a focus group video
What I did is that I brought my product with the packaging
and my business flyer and I did a presentation to my 7
classmates and told them to taste my product and give me
feedback, they actually told me to improve my packaging by
adding paper tissue inside the box so the rocky road wont
melt and use less sugar in the rocky road. I then added a
tissue paper inside the box before selling the product and I
also used less sugar while baking the rocky road. SO what I
mean in this part is that I want you to explain that I did what
my classmates told me in the focus group and please
makeup from your mind more ideas that my friends gave me
while presenting my metallic box packaging that includes
rocky road in it.
I want this part to include explanation about the feedback I
got from my classmates regarding the packaging, taste of my
product and the flyer.
Please makeup from your mind.
The Fourth Part of the Report is:
Is to identify and analyse the level of customer service
provision based on the selling week
Explain in detail how each of the objectives mentioned in
task 1 ( I ATTACHED TASK 1 AND IT INCLUDES MY
OBJECTIVES IN THE FIRST OR SECOND PART) will be
monitored and measured specifically related to the business.
And finally draft an objective for each P of the marketing
mix ( PRODUCT, PROMOTION, PRICE, PLACE) and you must
use SMART ( SPECIFIC, MEASURABLE, ACHIEVALBE AND
REALISTIC AND TIME BOUND)
PLEASE MAKE SURE YOU USE SIMPLE
ENGLISH!! And I will attach my first and
second part of this report that might help
|Academic Level||College (1-2 years: Freshmen, Sophomore)|
|Number of Pages||6 Page(s)/1650 words|