Description of the dissemination process( 2 pages ) about virgin company

Description of the dissemination process( 2 pages ) about virgin company

2. Description of the dissemination process( 2 pages ) about virgin company
You will use the table below for describing the dissemination process and then you comment it, regarding the point of view of the innovative company (i.e. do you estimate that the innovative company has succeeded in sustaining dissemination of its product / service):
21. Description of the dissemination process (4 points)
22. Comments and answering the question: Does such dissemination lead company to maintain its competitive advantage?) (4 points) – 1 page (approx.)
Table to be used
– in Time 1 (launch of the product / service), you describe the beginning of the “story” (when the product has been launched, the market and users segments where the product / service has been launched, and a short description of the product / service);
– Time 2, Time 3….: each time represents the critical momentum you have identified and that punctuated the dissemination process. Each momentum is identified by an “event” (such as penetration into new markets, new users segment targeted, entry of new competitors etc…); you then specify this into the column “critical momentum”; you then give complementary information on the product/service in terms of market targeted and sales volumes. In addition, you specify the (possible) enrichments of the product (technological enrichment, use enrichment, etc…).
A. Launch of the product / service
Time 1 . initial country / countries markets:
. initial users targeted:
. short description of the product / service:
B. Dissemination process
Critical momentum Enrichments of the product / services Market targeted Sales volume
By the company By competitors By the company By competitors By the company By competitors
Time 2
Time 3
Etc….
Evaluation criteria
Questions Evaluation Criteria Yes/ good Intermediate No / bad
Question 1 (introduction) Indication of the name of the company 1 point — 0 point
Question 2.1 (table fulfilled) Relevant identification of the momentum 1 point — 0 point
Relevant description of the enrichment of product per period 1 point — 0 point
Relevant information on market targeted 1 point — 0 point
Relevant information on sales volume 1 point — 0 point
Question 2.2 (comments) Product / service enrichment during dissemination process is clearly explained (for instance resulting from entry of new competitors, or adaptation to new markets as deliberate arm of the innovative company to ensure success) 2 points 1 point 0 point
Clear answer to the question: Does such dissemination lead company to maintain its competitive advantage? 2 points 1 point 0 point

ANSWER.

PAPER DETAILS
Academic LevelCollege (3-4 years: Junior, Senior)
Subject AreaInnovation
Paper Type Case study
Number of Pages3 Page(s)/825 words
Sources4
Paper FormatAPA
SpacingDouble spaced
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