This assignment is a reflection essay for an MBA capstone course (Strategic management). I’m
in a group of five and our company name (Ferris), we are competing with other 5 groups using
the simulation program (CAPSIM). We just finished 2 practice rounds and now we’re in our
actual first round of the 8 rounds. The professor asked us to do 3 pages-reflection about our
experience in the simulation and connected to one concept from the book. I chose “Resource
Based view concept”. Please read about CAPSIM and the attached PPT and below
information. I also attached our practice results of the simulation.
In red is the professor instructions:
Your first reflective essay is due on Thursday. Please use 12pt Times Roman font, 1-
inch margins, 1.5-line spacing, and submit your completed response to me in class, hard
copy. You will choose a topic (any topic) covered in class (resource based view, some
concept from Porter's five forces or other industry or general environment analysis, value
chain, vision and mission statements, general strategic perspective, etc. etc.) and reflect
on it with your experience from the simulation. Of course you can also mention or relate
to more than one topic as well, but if you choose more than two topics you would spread
yourself too thin. I would rather see a thorough essay on one or two topics rather than
seeing a bit from every topic.
I will evaluate your submission according to depth of insight. A trite or superficial essay,
even if 100% correct, will not merit a good grade. The depth of reflection is more
important than the mechanical regurgitation of course material. You should apply these
concepts to the experience of the CAPSIM simulation. You've already shown in class
how you can relate many of these concepts to your simulation experience so far, so I am
confident that with some thought you will all write good essays.
Below is a summary of our simulation company’s vision, mission, and our strategy.
Ferris Sensors is dedicated to bringing innovative and cost effective products to the niche
market, by taking advantage of opportunities for growth and development in order to provide a
positive experience for all of our stakeholders.
Ferris Sensors’ vision is to consistently adapt and adopt advances in technologies in order to
exceed the expectations of our customers and shareholders while creating a positive and
dependable environment for employees and the markets that we serve.
Niche Cost Leader (Low Technology) : concentrate on the traditional and low end segment of the market.
The company will gain the competitive advantage by keeping R&D production and material cost to
minimal, enabling the company to compete on the basis of the price, which will be below average.
Automation levels will be increased to improve margins and to offset second shift/overtime cost.
|Subject Area||Business Studies|
|Paper Type||Reflection essay|
|Number of Pages||3 Page(s)/825 words|