Reading the case and answering the questions below.
Chipotle Mexican Grill, Inc.
- Do you think CMG is a successful company?
- How does it compete?
- How do CMG’s resources support the company’s competitive position?
- What Challenges does CMG face in late 2012? How should Steven Ells and Montgomery F. Moran position CMG to respond to these challenges?
- What would you recommend the company do?
|Subject Area||Case study|
|Number of Pages||2 Page(s)/550 words|