Briefly describe the company that is planned to be formed or already formed, and give a general idea of what the business

Briefly describe the company that is planned to be formed or already formed, and give a general idea of what the business

Presentation Grade Sheet

Presentation Group:
Company’s Name:
Total Grade:

Business Summary (20pt):

Marketing Research Result (20pt):

Product/Service Summary (20pt):

Market Summary (20pt):

Strategies Summary (20pt):

Comments:

1. Business Summary
Briefly describe the company that is planned to be formed or already formed, and give a general idea of what the business
seeks to accomplish.
2. Marketing Research Result
Summarize the results of your international marketing research project. Provide the results that drive your
product/service summary, market summary, or strategies summary.
3. Product/Service summary
Describe briefly the specifics of the product or service.
 Features: Describe what the product/service is.
 Benefits: Why is the product/service valuable? Value proposition.
 Competitive comparison: General comparison of the features of the product/service with the existing providers of
a similar offering in the market. (Not to be confused with the description of competition that follows, as this
section just deals with very general competitive comparison. For example a comparison of medical records
online as compared to the providers of medical records through traditional channels in general.)
 Technology: (if it is a technology-related product/service): Do not be too technical, but mention the unique
or core technological features of the product/service.
 Fulfillment: Describe how the service/product features are going to be fulfilled. For example how the
customer service is going to be fulfilled.
 Future products/enhancements/services: For example, Medical records for wireless devices.
4. Market summary
Summarize segmentation, target market, size, and growth of the market.
 Market segmentation: How is the market segmented, i.e. how are the future clients classified. Explain the entire
market and not just the target market.
 Target market segment: Describe who comprises the target market. Mention the size and growth of the market.
 Market need: What is the pain that the future clients are suffering from? Is the pain legitimate and how will this
product/service help in solving the problem.
 Market trends: Describe the trends followed by the clients and the business participants.
 Competition: Describe the main groups of competitors and then the individual business participants in each group.
This is one of the most important parts of the business plan.
 Competitive advantage: What advantage does this product/service have compared to the competitors?
5. Strategies summary
 Entry strategy: Who will be the first customers?
 Marketing strategy: Describe the marketing techniques that will be used.
 Selling strategy: How will the product/service be sold? Direct sales, salesmen, web, brick, and mortar, or all of the
above.
 Distribution strategy: What are the channels of distribution?
 Pricing strategy: How is the offering priced?
 Exit strategy

ANSWER.

PAPER DETAILS
Academic LevelCollege (1-2 years: Freshmen, Sophomore)
Subject AreaBusiness Studies
Paper Type Business plan
Number of Pages2 Page(s)/550 words
Sources0
Paper FormatMLA
SpacingDouble spaced
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