Spring 2015-2016 (Term A)
GUIDELINES FOR THE FINAL GROUP PROJECT
INTERNATIONAL BUSINESS MANAGEMENT (MGT 521)
Objective: The case report will enable you to understand the local businesses and their aspirations to become international. You will also understand the various constraints these UAE companies face while going for market expansion. Entry mode Strategies you will use in entering the foreign market and the reasoning behind the success of the company in that particular country.
Group Project Tasks:
Select a real company from the UAE and follow the case project sample format.
Step 1: Write a company case based on Al Ain Dairy Sample.
Step 2: Take that company to any country of your choice.
Step 3: Before entering, conduct a PESTEL (Political, Economic, Social, Technological, Environmental and Legal) analysis of the country that you intend to enter. (5 Marks)
Step 4: Mention which entry mode strategy you will be choosing to enter and Why? (5 Marks)
Step 5: Conduct a SWOT (Strengths, Weaknesses, Opportunities and Threats) Analysis of your company.
Step 6: What are the resources needed to manage the new initiatives? Provide an approximate idea of the cost of investment required (Budget for employees, rent, machinery and other resources etc.)
Project INSTRUCTIONS: The project will be written double-space, 12-Font, Times New Roman, typewritten pages, including bibliographical references in APA style. Half a point will be subtracted for every spelling, typing, grammatical, and other mistakes. Make sure you should follow the APA referencing style for in-text citations and references. Word limit: 4000 Words
Submission Date: 02.02.2016
Submission Format: The Group project should be submitted in the hard copy (spiral bind) and soft copy by email: firstname.lastname@example.org /CD/USB.
Note: Also, make sure to submit your individual contribution list in the hard and soft copy form.
|Subject Area||Business Studies|
|Number of Pages||2 Page(s)/1100 words|